Kroger Purchase of Roundy's Positions Grocer To Compete Against Meijer's Expansion In Wisconsin

As reported by the Associated Press and CNBC Kroger will acquire regional grocer Roundy's.  The Wisconsin and Midwest marketplace will become more competitive with Kroger's strategic  purchase of Roundy's which has a particularly strong network of stores in Wisconsin.  Today's announced purchase will allow the #1 grocer in America to not only get a foothold in a mostly independent market but also compete with Meijer's expansion plans for the state.  

Meijer recently opened twelve stores throughout southeast Wisconsin over the summer of 2015 and plans to expand to other markets in the state over the coming years.

Kroger will also gain entry into the Chicagoland market with Roundy's 34 Mariano's locations as part of the deal.  Mariano's, a three year old start-up, has filled the void left from the closure of Safeway's and Dominick's closures in late 2013. 

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DC